::GET FAMILIAR:: PRO ERA

Saturday, July 18, 2015
::GET FAMILIAR:: PRO ERA
by Nicole Queen




I guess you can agree when I say “all the greats come from Brooklyn?” Yes or no? Either way you cannot deny the noise being made by the collective Pro Era. Founded in 2011 by Capital STEEZ (RIP), Pro Era consist of a group of young, talented individuals who seek to challenge how people think about modern Hip Hop.

During the 1900s, the United States saw widespread social and political reform. It was during this "Progressive Era" that many of the more traditional and socially accepted ideals of the country were questioned by groups brave enough to challenge the system. The members focus on progression and growing in everyday life. For four years now, Pro Era has been a breakthrough voice for the up and coming youth in not only the borough of Brooklyn but all over the world.
Malia Obama was pictured wearing a Pro Era T-shirt early January. Now, why should this be a topic of discussion? Well, every teenager wears a t-shirt, right? However, because of Malia Obama's status and the somewhat controversial nature of Pro Era, many conservatives took it as, "support for a very 'shady' group." 
Very far from a shady group, Pro Era is a group that embraces all of the creative arts. Within the group you will find graphic designers, clothing designers, visual artists, and comedians. In total, there are 47 members of Pro Era with Joey Bada$$ being thought of as the group's "de facto leader."

Joey Bada$$, who recently released his album B4.DA.$$, is known for keeping his music raw and original while other rappers may take more subtle approaches. His album sold an impressive 56,000 units opening week making it the #1 Rap and #1 independent album in the country at that time. Once again, this is a major stepping stool for not only Pro Era but Joey Bada$$, who is gaining praise from some of Hip Hop elites.
There is an awakening happening in Hip Hop. Fans all over are beginning to understand its roots. Many artists are beginning to understand the full power and potential of Hip Hop as a tool for change. Among them, Pro Era is a collective that is doing their part to draw more and more people to conscious levels of awareness and causing them to think beyond 808s and traps.

Get even more familiar with Pro Era by following them on Twitter and Facebook.

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