KFC, VIBE MAGAZINE AND CELEBRITY DADS SHINE LIGHT ON FATHERHOOD IN URBAN COMMUNITIES THROUGH FRESH FATHERS CAMPAIGN
KFC and VIBE Magazine recognize hard-working dads across the country through the new Fresh Fathers campaign, which emphasizes the importance of fatherhood in the urban community. The centerpiece of the program is a contest that allows families and friends to nominate dads for a chance to win a trip to Las Vegas for VIBE’s 20th anniversary, August 19-21, 2013.
Information about the Fresh Fathers campaign and contest can be found on Vibe's webpage, which launched this month. The contest asks fans of standout dads to upload pictures and share stories about the fathers they admire.
KFC and VIBE Magazine developed a custom video series celebrating famous fathers. The microsite includes an exclusive original series called “The Convo” that features intimate one-on-one conversations with Tyrese Gibson, star of the current box office hit Fast 6. In the segments, Tyrese speaks on his diverse career and dedication to his daughter. “It's our responsibility as fathers to create the standards in our children's lives,” said Tyrese..
Other celebrity dads featured on the microsite include Ne-Yo, The Dream, Snoop Dogg, Boris Kodjoe and Raheem Devaughn.
Family members and friends interested in nominating dads for an expenses-paid VIP trip to Las Vegas should visit the Fresh Father's webpage and upload a video or picture with a caption or story that highlights positive characteristics and qualities of a dad. The contest ends July 16, 2013. Complete rules are available at the web site.
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