::BEHIND THE SCENES:: NERD-Kicks Off Coors Light Coldest Summer

Tuesday, June 7, 2011



Gypsy Soul has partnered with Coors Light for over two years with events and promoting their community activities. This year Gypsy Soul played a big part in Coors Light's campaign for The Coldest Artist. From The Coldest Artists Mini Music Series to The Cold Patrol, we've been helping Coors lead up to their Coldest Summer Kick Off with a concert featuring Pac Div & N.E.R.D.






For the live show we were asked to help coordinate and manage media, a Gypsy Soul specialty through Soulcial Grind PR.

We provided over 10 local Baltimore and DC outlets the opportunity to cover this exclusive show. Some outlets were even able to spend a few minutes with both Pac Div and N.E.R.D.





Gypsy with N.E.R.D



The show was a huge success filled with local celebs and over 1,000 fans rocking out between the walls of Sonar. Pac Div gained fans and the crowd gained free cds thrown from the stage as they performed. The VIP lounge was full of food, free Coors, a DJ and more.





Pac Div set the pace and N.E.R.D turned it out with pure energy...what else would you expect?

Check out this video:






Check out the photos from all over the event from our photogs Nocturnal Charm, Edith Williams, Lenee Freeman, and Leo Wilson.

Special shout to Tallulah, J. Bass, Sylvia, and Amy!

















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